Micromarketing Cornwall

Hello, Cornwall!

A small harbor with several boats and kayaks on a rocky beach. In the background, there are houses with thatched and shingled roofs on a hillside, surrounded by greenery.

Introducing Micromarketing Cornwall - a niche, budget friendly marketing agency with a difference.

Meet Micro

For the small & the micro

We get it, traditionally, outsourcing marketing comes with a hefty price tag and what small business owner wants to sign up to such a big financial commitment?

We know there are countless small & micro businesses in Cornwall with lots of cracking things to shout about but perhaps feel unable to outsource marketing due to cost, particularly in the current economic climate.

Micromarketing provides a solution.

Whether you’re an artisan, maker, producer, small/micro enterprise, CIC, cafe, pub or anything in between we have a budget friendly marketing package which you can tailor to suit your marketing needs and budget.

Let’s start small

Our content and marketing packages start from only £40 per week, this allows you to really start building your online presence with only a small financial commitment.

All of our packages work on a pay-as-you-go basis enabling businesses to trial an idea, develop a seasonal campaign and see how we align on your own terms with no whacking invoice.

Think of us as speed dial marketing, once we’re onboard drop us a text or email anytime - it can be as informal as that. No big strategy reports, no marketing jargon just simple communication and creative collaboration to get you where you want to be.

We’re homegrown just like you, with the sole mission of helping even the smallest of smalls get elevated on the Kernow map.

We like to keep our approach to content creation fresh, authentic, organic and engaging. We’re here to remind you that good engagement is build upon trust, relatability and finding your people. It’s not about thousands of unengaged followers who scroll past your passion on a daily basis. It’s about finding your market. The people who regularly spare a moment to celebrate all that you’re doing.

Advocating for Cornish businesses sits at the very heart of what we aim to achieve with our micro agency - with this in mind, even if you aren’t yet in a position to commit funds to marketing, you can still sign up to MicroMail our bimonthly newsletter packed with free marketing tips to build your online presence at your own pace.

You can also keep an eye on our socials, as once a month we will be sharing our South West Spotlight which aims to showcase different genres of small & micro businesses from every corner of the county. We hope to connect and build community with this initiative.

A scenic coastal landscape with sandy shores, green hills, and lush vegetation in the foreground, overlooking a distant town under a clear blue sky.

Case Studies

The Stables Cafe & Shop at Port Eliot

Content creation including photography, community engagement with a focus on organic traffic, design of marketing materials for events, social media management.

View Project

Positive People Social Prescribing Campaign

Brand identity development, marketing strategy, copy and communications, design of marketing materials and campaign, outreach and community engagement.

View Project

Our pocket-friendly packages

Nano - Micro - Mini - Betwixt - Macro - Collective

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Nano - Micro - Mini - Betwixt - Macro - Collective 〰️

Nano £40 pw (£160 pm)

Stay visible with minimal cost.

Micro £90 pw (£360 pm)

The perfect starter package.

Mini £115 pw (£460 pm)

Add a little extra bang for your buck.

Macro £215 pw (£860 pm)

Fully comprehensive.

Collective £42.50 pw (£170 pm)

For creatives.

Betwixt £140 pw (£560 pm)

The middle of the road.

Nano

Nano

Nano is for those small & micro businesses that need to stay visible with minimal cost.

You provide the photos/videos, we will handle the posting, scheduling, design, captions & hashtag optimisation.

Nano doesn’t include ongoing social media management, so you will be responsible for taking care of the day-to-day monitoring and engagement and we’ll take care of the content and community posting.

Includes:

  • conducting a basic audit of your current social media and developing a simple brand design brief for house consistency.

  • up to 8 social media posts per month, including design, caption creation, hashtag optimisation and scheduling.

  • community posting & targeted outreach.

Package price: £40 per week (£160 per month).

Micro

Micro

Micro is for businesses ready to take social media more seriously & build a consistent presence. Includes:

  • a dedicated content day (great for those who aren’t confident with photography).

    • Includes capturing engaging visuals to build a monthly content catalogue or to inform a new campaign or ongoing social media posting.

  • website updates, design refresh and ongoing management.

  • management of up to two social media platforms (Facebook/Instagram) to include up to 15 posts per month, including stories, captions, hashtag optimisation, grid management, community management (DMs & comments) and profile/bio revamp.

  • regular community posting & targeted outreach.

  • Canva, Instories & Edits for content design for posts, stories, reels, further developing creative house style and tone.

Package price: £90 per week (£360 per month).

*certain design options at additional cost.

Mini

Mini

Perfect for businesses who need to hyper-focus on community engagement. Everything included with our micro package, with the addition of a local buzz builder. Includes:

  • Up to 20 social media posts per month to include reels.

  • community engagement and local outreach both on and offline to include flyer/poster design and targeted distribution.

  • local buzz builder, includes identifying your target market with regular community posting to promote your business/service/product. This could include sharing upcoming events/offers/good news/what’s on etc.

Package price: £115 per week (£460 per month).

*certain design options at additional cost.

Betwixt

Betwixt

Ideal for those in retail, health & wellness, travel & tourism or CICs with a lot of news to share. All elements of micro/mini with the addition of:

  • email marketing via MailChimp. Includes newsletter content creation to include research, copy, imagery, design & delivery of one email newsletter per month.

  • Blog post development to include creative copy, imagery and SEO.

  • Up to 25 social media posts per month on two platforms (Facebook/Instagram).

  • 2 content days. Perfect if you regularly hold events that you want to share/promote or you find yourself with a lot of new content to capture (2-4 hours per content day).

Package price: £140 per week (£560 per month).

*certain design options at additional cost.

Macro

Macro

Combining micro, mini and betwixt, macro has a focus on comprehensive level marketing with the addition of:

  • market research. This is great if you don’t know where in the market to position yourself and you want to know more about what your competitors are doing and understand your audience.

  • our market research can then inform brand development to include marketing material design & distribution both on & offline.

  • content creation and social media management to include up to 30 posts per month on up to two platforms. Posts not limited to grid posting but encompassing wider community pages.

  • blog posts/email marketing

  • 3 content days per month. (up to 4 hours per day)

    Package price: £215 per week (£860 per month).

    *certain design packages at additional cost.

Collective

Collective

Collective is one of our most recent additions to the pack. It’s designed to suit groups of creatives who are willing to engage with us as a collective and benefit from all the perks of Micro at a discounted rate.

Each individual will receive dedicated marketing support which includes:

  • a dedicated content day (great for those who aren’t confident with photography).

    • Includes capturing engaging visuals to build a monthly content catalogue or to inform a new campaign or ongoing social media posting.

  • website updates, design refresh and ongoing management.

  • management of up to two social media platforms (Facebook/Instagram) to include up to 15 posts per month, including stories, captions, hashtag optimisation, grid management, community management (DMs & comments) and profile/bio revamp.

  • regular community posting & targeted outreach.

  • Canva, Instories & Edits for content design for posts, stories, reels, further developing creative house style and tone.

  • Package price: £42.50 per week (£170 per month)

    *instead of £90 per week (£360 per month)

Current Cornish Clients

The Stables Cafe Port Eliot

Alan & Amber Kingwell Art

Salt & Crumb Micro-Bakery

Larches & Blooms Cornish Cut Flowers

Bodmin Revival Creative Gallery & Studio

  • "I had high expectations and yet they were just completely blown out of the water - just brilliant. It's been an absolute pleasure working with Hannah to bring my festive campaign and introductory content to life! She took the time to really understand my business, my vision and the overall vibe I wanted to achieve & absolutely nailed it. Since working together I've seen a significant jump in followers & engagement & geniunely feel like Salt & Crumb is entering an exciting stage of growth that I wouldn't have been able to achieve on my own. Hannah has gone above & beyond throughout the process- I couldn't recommend her & Micro enough & won't hesitate to work with her again".

    • Lucy, Salt & Crumb Microbakery

Marketing Packages & Pricing FAQs

How does your pricing compare to other marketing agencies?

1

We’ve worked hard to develop packages that deliver everything a small or micro business would need to build their online presence at a fraction of the cost of traditional marketing agencies. Take Macro for example, our most comprehensive package. We’ve priced this below the industry average, yes, it’s slightly more pricey than our other packages but this reflects the amount of work required to fulfil all the deliverables to a high standard. Our entry-level, basic starter package starts at just £90 per week (£360 per month) which we hope is a great starting point for most small & micro businesses. We also decided to introduce Nano, for businesses who want to stay visible without the high cost, this package was inspired by the demand of the market and listening to those whose income can be particularly fickle.


You mention your packages work on a pay-as-you-go basis, how does this work?

2

Our packages are completely pay-as-you-go but we have priced them on a monthly basis. We ask that our clients commit to at least one month of engagement, with a monthly rolling contract thereafter. We do this because it’s important our clients allow a month to see how we align and give enough time for us to really start developing their online presence and see results! After a month clients can then decide whether they wish to continue working with us or continue the journey themselves.


What is the typical expected engagement timeline?

3

In our experience engagements typically take several months to build a noticeable online presence and 6-12 months to achieve steady organic growth and brand recognition. To achieve an engaged follower base we will need to be consistent with posting, local outreach and communications. Over time, this translates into organic shares, search visibility and significant increases in community engagement. SEO and blog posting can help move things along but unless you’re willing or able to commit significant funds into paid ads, organic growth requires time and dedication to develop.


Which package is right for my business?

4

It is completely up to you which package you would like to begin with. This doesn’t mean to say you can’t change your package along the way. Perhaps, you need to start with a more comprehensive package and then scale it back to a smaller package or start small and build up. For those who have little to no digital presence we would always suggest starting with Micro. Micro is our most affordable package and it allows you to start showcasing your business/product or service with only a small financial commitment. This would work best for artisans, makers, bakers, florists and artists. For small shops, local producers, salons, nail techs, dog groomers, holistic services, cafes, pubs and CICs we would recommend Mini which includes a local buzz builder - connecting with the wider community may be more important as a starting point for these types of business.

Micro Steps: The Process

Marketing can be confusing, if you were to look at some larger agencies you may find yourself put off by marketing jargon and terms and processes you’re not familiar with. We hope we’ve developed a service that’s easy to understand and accessible for all. From our experience many small & micro businesses may have no experience of marketing and little knowledge of how to navigate it for their own business. We’ve kept things simple with self-explanatory packages that detail exactly what you can expect from your engagement with us in layman’s terms. At our initial consultation we can sit down and discuss exactly what you are looking for and conduct a mini audit on your current digital presence (if you have one). Based on this, we can then look at each individual package and see what may be a best fit for your business moving forwards. Some businesses may not require email marketing or blog posts for example, so we can then rule out Betwixt. For our target market, we expect most small & micro businesses to start off small with our entry-level packages, Nano, Micro or Mini as they typically deliver what most people are looking for to start off with.

Working out what package is best for you

1


Once we’ve agreed on the right package for you and your business we can get to work doing the fun stuff! We’re sure you probably have a vision for what you’d like your online presence to look like so, firstly we will develop a brief that we can follow for your vision. We will set a house style to match your brand, nail down colours and typeface to keep things consistent and build brand recognition. We can then get to work capturing visuals for your socials/website. Perhaps, you have a bakery or a cafe and you’re looking to showcase your food offering - let’s get a visually stunning digital menu together to draw customers in! Maybe you’re an artisan, maker or artist where we can really let your work do the talking. It’s all about listening to your vision, understanding and sharing your passion and showcasing it with the right people.

Content creation & beginning of engagement

2


We ask all our clients to commit to one month of engagement because any less wouldn’t be enough time to really start to establish your online presence or build any significant engagement. After one month, you are free to end the engagement and move forward with what we have built at your own pace and on your own terms. There is no commitment to continue with our management if you do not wish to. This means those of you who cannot commit to a monthly retainer, can still trial an idea for a month to see how it works or at least get the ball rolling in the right direction with a starter point. To help you as you continue your journey, when the engagement ends, you will be automatically signed up to our free marketing tips newsletter, MicroMail, that will help you with your marketing moving forward.

Those that choose to continue with us, can then choose to scale up or down with their package or continue with the same level of management. We are here anytime to bat ideas around or make changes, so consider us on speed dial!

Our aim is to be in your corner every step of the way.

Ongoing engagement and the end of month one

3


Payment & terms

4

As a micro business ourselves we need to protect our income so, we kindly ask our clients to pay 50% of the package cost upfront before we start our engagement and commit any hours. Invoices will then be sent out on the 1st of each month unless discussed otherwise.

The word on the grapevine

"Hannah is a naturally gifted writer…her writing and professionalism easily matches that of the most experienced PR agencies".

G. Scott Smith. Pluss.

"I highly recommend Hannah’s services. She is a capable, dynamic individual who has the ability to drive projects successfully”.

Z. Gardener. Konnect

Testimonial

The Stables

“Hannah has been working with us for the past year and we hope to continue working with her as Micro grows.

Like any small business in Cornwall, we find ourselves slowing down as the season comes to an end.

It’s taken us blood, sweat and tears to get where we are today and we are extremely proud of what we’ve been able to create for our community.

Our knowledge of social media is extremely limited and our time is predominantly taken up in the day-to-day running of our cafe, bar and shop.

We couldn’t find the time to dedicate to building our online presence. Effectively engaging with our wider community was key to helping us keep afloat during the quieter months. Through word of mouth, we heard about Hannah’s services and we’ve been delighted with her work.

Hannah has become part of the team, nothing is too much of an ask and everything we need is done without question and in a timely manner.

Hannah manages our social media on a daily basis making sure we post consistently and engage with our customers.

Hannah’s approach to content is speakeasy, authentic and engaging. We often have customers come in, who’d never heard of us before and say they’d heard about us on social media.

We’ve seen our following double whilst working with Hannah and our views stay above 30k month on month. Consistency has been key to achieving this and we look forward to the future working with Micro”.

M. Oxley. The Stables, Port Eliot.

Make it pop.

Meet the designer

A young man leaning against a bright yellow vintage BMW car, near a waterfront with boats and houses in the background. He is wearing a green cap, a plaid shirt, dark pants, and checkerboard slip-on shoes.

With over 14 years design experience, specialising in branding, packaging, product, web and marketing material design both on and offline alongside short film, photography and artwork Cornishman, Dan brings next level design to his partnership with MicroMarketing

*Micro provide design services within our packages using Canva. If you require extensive brand development or design services Micro cannot help with please get in touch and Dan is happy to price on quotation.

We're not here to follow trends - we're here to build something timeless. Blending together creativity, strategy, and heart, we help ideas come to life. Every project we take on is an opportunity to learn, grow, and do something meaningful. We treat our clients like partners and our work like craft.

Get in touch

Get in touch with me by phone, email or What’s App to discuss your marketing needs.

Tel: 07376 540994

Or just drop me a message on the button below and I’ll get back to you.

Dreckly

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Dreckly 〰️

Young woman with dark hair and glasses sitting at a desk, looking at her smartphone, with a laptop and office supplies nearby.

FAQs

A coastal scene with several small boats anchored in calm water near a rocky shoreline. Behind the shore, there are houses built on a hillside, some with stone and wooden exteriors, and a group of people are gathered near the houses, some sitting and talking.

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